The campaign has an Indigenous component, developed with a specialist Indigenous communications agency, with materials created to resonate with Aboriginal and Torres Strait Islander peoples.
The AEC has a partnership with National Indigenous Television (NITV) to help increase participation in the electoral process among Aboriginal and Torres Strait Islander peoples. NITV and AEC developed a suite of materials including short videos broadcast on NITV, and a ‘microsite’ www.whyivote.com.au with dedicated content about electoral participation hosted on the NITV website.
Other information including videos in a number of Indigenous languages can be found on the AEC’s Indigenous page.