Voter's guide to election campaigning

Campaigning and other forms of election communication are important parts of the election process. This communication enables candidates and parties to put forward their policies, and for voters to understand the voting process. It is your role as a voter to determine what you think of those messages before heading to the ballot box.

Authorisation statements

Electoral laws do not regulate truth. However, an authorisation message is required on electoral communications to help voters identify the source of what they're seeing, hearing or reading. Voters should stop and consider the source of electoral communications. If an electoral communication is not authorised, consider whether the information is reliable, current and safe.

Where can authorisations be found

The authorisation can be found:

  • at the bottom of a flyer, corflute, billboard,
  • at the end of a video,
  • at the bottom or in the caption of an image or post on social media,
  • in the 'About Us' or 'Contact Us' section of a social media page, or
  • in the footer of a webpage.

Industry resources

Updated: 18 March 2025
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